HOWThe page

How to write a quote
so it looks like you already did the job

A quote that gets accepted already looks like the job on paper: scope, exclusions, line items, a validity date, and a way to say yes.

The quotes that get accepted do not sound like a sales email. They sound like a work order written early. The client can see the fan, the four lights, the hours, and the things you will not do. They can say yes without calling you back to ask what electrical work meant.

Below is the same bathroom at 14 Oak Street, written two ways. The first is how most quotes still leave the van. The second is the one that survives a forwarded email.

What usually goes out

Electrical work

As discussed. Bathroom.

$2,400

No site. No lines. No exclusions. No expiry. They will ask what it includes. You will not remember in three weeks.

Quote
Q-1847
Client
R. Chen
Site
14 Oak Street
Job

Bathroom exhaust fan and four downlights

  • Supply and fit 150mm exhaust$420
  • 4 x LED downlights$180
  • Labour, 3.5 hrs$420
  • Call-out$85
Total$1,105

Valid 30 days. Excludes chasing existing wiring, asbestos, painting, and after-hours. Accept by reply or in the client link.

Same job. The left-hand version is a number. The right-hand version is a quote.

1. Put a job on it, not a vibe

Client name, site address, one-line description. Bathroom exhaust fan and four downlights at 14 Oak Street cannot be reused on the kitchen. Electrical works as discussed can, and will, get attached to a different conversation.

2. Write the scope as work you will actually do

Supply and fit a 150mm exhaust through the roof. Four LED downlights in the existing ceiling, switching from the current two-way. That is a scope. Upgrade bathroom lighting is a hope. If a fifth downlight appears on the day, you want the original four sitting on their own line.

3. The exclusions do more work than the total

Say what is not in the price. Chasing existing wiring. Asbestos. Painting and making good. After-hours. Building a bulkhead if the joists fight the fan. You are not being difficult. You are stopping a $160 variation from looking like a bait-and-switch.

If you are not sure yet, do not quote - send an estimate with a range, then quote after you have seen the ceiling.

4. Split labour, materials, and the call-out

$1,105 as one lump tells nobody how you got there. Fan $420, lights $180, labour 3.5 hours $420, call-out $85. Now a fifth light has a home, and you can check the hours against the margin before you send it. Hide the hourly rate if you want. Do not hide the hours from yourself.

5. Give the price a life span, and a way to say yes

Valid 30 days. Deposit 30% if you are ordering the fan this week. Balance on completion. Pay by the link, or the details on the page. Accept by reply, or a button that turns this quote into a work order. Or fill the quote template and print it.

A quote with no accept path is a brochure. You will chase it with just checking you got this, which is the sentence that means the document did not do its job.

Then stop retyping it

Once they say yes, do not start a new Word doc called Invoice. Convert the quote. The work order inherits the scope. The invoice inherits the number. Variations attach to the same job. That is the whole point of writing the quote properly the first time - every later document is a copy, not a rewrite. For how those documents differ, see invoice vs quote.

FAQCommon questions

Still mixed up?

How long should a job quote stay valid?

Thirty days is enough for most service work. Materials move. If copper, fixtures, or a special-order fan are in the price, say that those lines are valid only while your supplier holds them.

Should labour and materials be separate lines?

Yes, if you want to vary one without rewriting the other. A one-line electrical $2,400 looks tidy and becomes a fight the moment the client adds a fifth downlight.

Do I have to show my hourly rate?

No. You can show hours and a labour total, or just the labour total. What you should not do is hide labour inside a round number with no hours behind it - you will not remember how you got there in six months.

What is the difference between a quote and an estimate when I am writing one?

If you can stand behind a single total for a defined scope, it is a quote. If you still need to open a wall, it is an estimate. Do not dress an estimate up as a quote to win the job.

Write it once, from the brief

Type the job in plain English. Yes Foreman itemises it off your rates, on your letterhead, and keeps the quote, work order and invoice on the same record.